PayPal

As Creative Director at Monks, I led copy and messaging for the PayPal account, shaping the brand’s voice across campaigns and platforms for both consumer and small business owner audiences. I was one of four creatives who helped launch the account and played a key role in scaling the team to 54 creatives across the U.S., LATAM, and the UK, building processes, standards, and a cohesive creative approach as the account grew.