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Pa'lante Merch Photography
Role
Creative Director, Photographer, Head of Brand
Project type
Photography, Website, Social, Fashion
Date
2020-Present
For Pa’lante's merch, I produced and creatively directed photoshoots using friends and family as models, grounding the visuals in real people and lived culture. The approach kept the imagery authentic and community-led, reflecting the brand as it’s actually worn and experienced rather than styled at a distance.
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