Casa Pa'lante

Casa Pa’lante was a year-long pop-up in Bushwick that brought Pa'lante Rum to life through community, culture, and hospitality.

I led all aspects of the pop-up as creative director, event coordinator, and producer, overseeing programming from end to end. This included concepting and producing events, developing collaborations, designing flyers, creating cocktails, and shaping the interior environment.

Casa Pa’lante was a place where ideas were tested, relationships were built, and the brand evolved alongside the community.