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Mars Rebrand
Role
Concepting, Messaging, Copywriting, Scriptwriting
Project type
Social, Animated Assets, Campaign
Date
2018
When Mars brought our team onto the account in January 2018, I worked on revamping the brand’s global creative with a focus on articulating Mars’ evolving purpose around sustainability, responsibility, and long-term impact. I contributed to shaping the messaging framework for the “New Purpose” rebrand, helping translate complex sustainability commitments, spanning sourcing, environmental impact, and social responsibility, into clear, accessible stories for a global audience.
My role included concepting and strategic development of social-first content that aligned purpose-driven storytelling with everyday brand touchpoints, ensuring sustainability wasn’t treated as a side message but as a core brand pillar. This work contributed to lift in social media engagement, signaling stronger resonance with audiences during the rebrand period.
