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LinkedIn Stories
Role
Copywriter, Creative Strategy
Project type
Product Launch, Social, UI
Date
2019-2020
Working alongside our team and partners, I helped LinkedIn launch its Stories product across 11 countries in the midst of the global pandemic, accelerating the rollout months ahead of schedule to give professionals a more human, casual way to connect when it mattered most.
I collaborated closely with the product team, contributing to concept and design decisions including stickers, influencer challenges, and UI adjustments. I also led creative direction and copy for how-to videos delivered to every LinkedIn Stories user, localized across nine languages with tailored copy, animation, and sticker systems.
